Chapter 7
I covered the market in three minutes.
No slogans. No general statements about “modern consumers.” Every conclusion had a number under it.
Slides six through twelve divided Everhart's customers into eight behavioral clusters. Instead of bright pie charts, I showed the distribution produced by the ...
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Chapters
1. Chapter 1
2. Chapter 2
3. Chapter 3
4. Chapter 4
5. Chapter 5
6. Chapter 6
7. Chapter 7
8. Chapter 8
9. Chapter 9
10. Chapter 10
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